Delta Media Corp., which last week launched a new sports talk format — 103.7 The Game — Tuesday changed the format of 107.1 FM to hot adult contemporary. The new station, MIX 107.1, replaces KOOL 107.1, which played tunes from the ’60s, ’70s and ’80s.

Mix 107.1 plans to compete against long-popular AC station KTDY 99.9 FM and contemporary hit radio station KSMB 94.5 FM, says Chuck Wood, general manager of Delta Media. “The format is designed to sit right between KTDY and KSMB,” Wood explains. “Not as young leaning as KSMB and not as mature leaning as KTDY.” The new station's target demo is women 25-40 years old, he says.

Wood worked for KTDY’s owner, Townsquare Media, before returning to his old job at the KSMB group of stations in mid-2009. After that group’s owner, Cumulus, let Wood go earlier this year, he joined locally owned Delta Media.

MIX 107.1 includes nationally known personality Kidd Kraddick from 5 a.m. to 10 a.m. “Kidd Kraddick is ranked as one of  the most listened-to shows in America,” Delta Media’s Chris Lamke says in announcing the change. “MIX 107.1 will bring his unique star power to Acadiana listeners along with today’s best hits.”

Local personalities Hope Ford — who was doing middays on Snap 103.7 before it switched to 103.7 The Game — will follow from 10 a.m. to 2 p.m. Local personality “T.J.” — Tyler Robicheaux — takes over from 2 p.m. to 7 p.m. Robicheaux was previously with Cumulus, doing afternoon drive on Rock 93.7 FM and weekends on KSMB (known by the on-air name “A.J.”).

National talents Dave Perry and Susan Huber pick up through midnight and 5 a.m., respectively.  

MIX 107.1 offers a blend of today’s hottest artists, including Kelly Clarkson, John Mayer, Katy Perry, Nickelback and Gavin DeGraw. The station also offers local news, weather and traffic. “Hot AC has been missing from this market, and Delta Media plans to deliver it to those wanting today’s best hits without any offensive programming or songs,” Wood says.

Carencro-based Delta Media Corp. owns five radio stations and four TV stations.

To post a comment, please log into your IND account. If you do not have an account, click the "register" button to create one. Facebook comments can be used as an alternative to creating an account at theIND.com.

Loading
Chart
ABiz Stock Watch
o Home Bancorp 22.71 ▲0.11 (0.49%)
o Frank's International 18.70 ▼0.58 (-3.01%)
o IberiaBank Corp 62.51 ▼0.80 (-1.26%)
o LHC Group 23.20 ▼0.43 (-1.82%)
o MidSouth Bancorp 18.70 ▼0.15 (-0.80%)
o Petroquest Energy 5.62 ▼0.14 (-2.43%)
o PHI Inc. 42.00 ▼1.00 (-2.33%)
o Superior Energy 32.87 ▼0.60 (-1.79%)
o Stone Energy 31.36 ▼0.83 (-2.58%)
o Facebook Inc. 79.04 ▲0.04 (0.05%)
o Twitter Inc. 51.58 ▼0.16 (-0.31%)
o Gannett 29.67 ▼0.41 (-1.36%)
NYSE:HBCP

Home Bancorp

Company ID [NYSE:HBCP] Last trade:22.71 Trade time:4:00PM EDT Value change:▲0.11 (0.49%)
NYSE:FI

Frank's International

Company ID [NYSE:FI] Last trade:18.70 Trade time:4:05PM EDT Value change:▼0.58 (-3.01%)
NYSE:IBKC

IberiaBank Corp

Company ID [NYSE:IBKC] Last trade:62.51 Trade time:4:00PM EDT Value change:▼0.80 (-1.26%)
NYSE:LHCG

LHC Group

Company ID [NYSE:LHCG] Last trade:23.20 Trade time:4:00PM EDT Value change:▼0.43 (-1.82%)
NYSE:MSL

MidSouth Bancorp

Company ID [NYSE:MSL] Last trade:18.70 Trade time:4:02PM EDT Value change:▼0.15 (-0.80%)
NYSE:PQ

Petroquest Energy

Company ID [NYSE:PQ] Last trade:5.62 Trade time:4:05PM EDT Value change:▼0.14 (-2.43%)
NYSE:PHII

PHI Inc.

Company ID [NYSE:PHII] Last trade:42.00 Trade time:3:39PM EDT Value change:▼1.00 (-2.33%)
NYSE:SPN

Superior Energy

Company ID [NYSE:SPN] Last trade:32.87 Trade time:4:08PM EDT Value change:▼0.60 (-1.79%)
NYSE:SGY

Stone Energy

Company ID [NYSE:SGY] Last trade:31.36 Trade time:4:01PM EDT Value change:▼0.83 (-2.58%)
NYSE:FB

Facebook Inc.

Company ID [NYSE:FB] Last trade:79.04 Trade time:4:00PM EDT Value change:▲0.04 (0.05%)
NYSE:TWTR

Twitter Inc.

Company ID [NYSE:TWTR] Last trade:51.58 Trade time:4:01PM EDT Value change:▼0.16 (-0.31%)
NYSE:GCI

Gannett

Company ID [NYSE:GCI] Last trade:29.67 Trade time:4:05PM EDT Value change:▼0.41 (-1.36%)
Advertisement

Read the Flipping Paper!

Click Here for the Entire Print Version of
ABiz
 
Advertisement
Advertisement