When Chip Rooney traveled to Lafayette a year and a half ago to help out a friend, Vic Patel, create a concept for a north Lafayette Mexican restaurant, he didn’t anticipate sticking around.

DSC_1042
Chip Rooney

Now, Rooney and Patel are at the helm of the ACME brand after opening ACME Taco last year and ACME Burger in January — and the conditions are ripe for the brand’s further expansion. They signed the lease on ACME Burger’s location, the old Boulevard Grille most recently occupied by Bamboo Mexican Grill and Pub, in early November and opened in just two months.

“I kind of think that if we can build this brand where the guest always knows that everything is going to be fresh, everything is going to be different, everything is going to be simplified — that seems to be a place that I would want to go [so I am] knowing what I’m getting,” says Rooney, the man behind the menu. “I look at this ‘2 for $20’ craze right now ... it’s not fresh. Goodness knows it’s being microwaved, or boiled or bagged, and goodness knows it’s not coming from a farm in our region. The food is not fresh and not creative. It’s just getting so boring. We feel like we can give a little bit of interest back in the experience and a little bit of value and they know they’re not going to find the same ol’ thing.”

DSC_0002Rooney’s secret to keeping things fresh is keeping the menu short. There are seven signature tacos on the menu at ACME Taco, and seven signature burgers at ACME Burger (plus some of the best onion rings in town). If one ingredient for a burger has run out, they don’t serve it with substitute ingredients. Every burger is crafted using a handmade patty with ingredients intended to complement one another. They tested the burger combinations — like the Euro Trash, with Spanish peppers, baby Swiss and a pretzel bun, or the To Brie (Or Not to Brie) with onion and orange marmalade, brie and caramelized onions on an onion roll — on customers at ACME Taco and allowed their customers to contribute ideas to the burger menu.

But Rooney and Patel, who also own h’eyebrow in River Ranch, are not satisfied with just burgers and tacos. Though not concrete, there are plans to expand the brand to include other concept-driven restaurants, like an ACME Curry, ACME Rice, ACME Barbecue or ACME Pasta.

“We really plan on continuing the brand. The menu is instantly recognizable, the décor is instantly recognizable and we want to keep that going. We want to build that familiarity,” says Rooney. “We fully intend on opening another ACME Taco and another ACME Burger. These [restaurants] right now are kind of the sounding boards, if you will.”

To post a comment, please log into your IND account. If you do not have an account, click the "register" button to create one. Facebook comments can be used as an alternative to creating an account at theIND.com.

feed-image RSS Feed
Loading
Chart
ABiz Stock Watch
o Home Bancorp 22.34 ▲0.26 (1.18%)
o Frank's International 20.15 ▲0.17 (0.85%)
o IberiaBank Corp 65.25 ▲0.60 (0.93%)
o LHC Group 25.74 ▲0.25 (0.98%)
o MidSouth Bancorp 19.11 ▲0.06 (0.31%)
o Petroquest Energy 6.66 ▲0.25 (3.90%)
o PHI Inc. 41.52 0.00 (0.00%)
o Superior Energy 35.84 ▲0.20 (0.56%)
o Stone Energy 35.19 ▲0.86 (2.51%)
o Facebook Inc. 74.82 ▲0.96 (1.31%)
o Twitter Inc. 49.75 ▲0.32 (0.65%)
o Gannett 33.76 ▲0.01 (0.03%)
NYSE:HBCP

Home Bancorp

Company ID [NYSE:HBCP] Last trade:22.34 Trade time:4:00PM EDT Value change:▲0.26 (1.18%)
NYSE:FI

Frank's International

Company ID [NYSE:FI] Last trade:20.15 Trade time:4:03PM EDT Value change:▲0.17 (0.85%)
NYSE:IBKC

IberiaBank Corp

Company ID [NYSE:IBKC] Last trade:65.25 Trade time:4:00PM EDT Value change:▲0.60 (0.93%)
NYSE:LHCG

LHC Group

Company ID [NYSE:LHCG] Last trade:25.74 Trade time:4:00PM EDT Value change:▲0.25 (0.98%)
NYSE:MSL

MidSouth Bancorp

Company ID [NYSE:MSL] Last trade:19.11 Trade time:4:01PM EDT Value change:▲0.06 (0.31%)
NYSE:PQ

Petroquest Energy

Company ID [NYSE:PQ] Last trade:6.66 Trade time:4:02PM EDT Value change:▲0.25 (3.90%)
NYSE:PHII

PHI Inc.

Company ID [NYSE:PHII] Last trade:41.52 Trade time:3:59PM EDT Value change:0.00 (0.00%)
NYSE:SPN

Superior Energy

Company ID [NYSE:SPN] Last trade:35.84 Trade time:4:03PM EDT Value change:▲0.20 (0.56%)
NYSE:SGY

Stone Energy

Company ID [NYSE:SGY] Last trade:35.19 Trade time:4:01PM EDT Value change:▲0.86 (2.51%)
NYSE:FB

Facebook Inc.

Company ID [NYSE:FB] Last trade:74.82 Trade time:4:00PM EDT Value change:▲0.96 (1.31%)
NYSE:TWTR

Twitter Inc.

Company ID [NYSE:TWTR] Last trade:49.75 Trade time:4:01PM EDT Value change:▲0.32 (0.65%)
NYSE:GCI

Gannett

Company ID [NYSE:GCI] Last trade:33.76 Trade time:4:03PM EDT Value change:▲0.01 (0.03%)
Advertisement

Read the Flipping Paper!

Click Here for the Entire Print Version of
ABiz
 
Advertisement
Advertisement