A new competitor is entering Lafayette’s design-your-own burrito category, ABiz reports in its Jan. 26-Feb. 22 issue out on newsstands now.

Texas-based Bullritos is opening a 2,200-square-foot location in about three months in the Shops at Martial, located at the corner of Martial Avenue and Kaliste Saloom Road.

Franchisee John Reily Thomason of Houston, whose family is originally from Avery Island, is opening the first store outside of the Houston area, where Bullritos was launched in 2008 and already has 10 locations.

Featuring a trendy, modern look, the “quick-casual” concept is centered on a menu that’s listed on a paper bag. Select your burrito (regular, spinach or whole wheat), bowl (no tortilla) or taco and check off your meat and fixings. The order is then filled and placed in the menu bag for eating in or takeout.

Bullritos also offers beer, four flavors of margaritas and frozen lemonade.

Read more about the concept here and stay tuned for more news on Bullritos’ opening, as Thomason — who was born in New Orleans — says the first 50 folks in line will get free food for a year.

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