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5 Guys Arrives

Country’s top burger coming to Lafayette.  By Leslie Turk

The burger Zagat rates No. 1 in the country is coming to Ambassador Caffery at Settlers Trace, and a familiar face is bringing it.

Billy Jacob, whose family owned and operated Jacob’s Restaurant at Four Corners from 1935-1985, has returned to Louisiana from Atlanta to develop the successful Virginia-based chain, Five Guys Burgers and Fries, in his home state. For the past 17 years Jacob worked for Popeyes’ corporate entity as executive chef.

Jacob and his business partner, Rodney Johnson, opened the state’s first Five Guys location in Baton Rouge’s Towne Center in early October. The restaurant’s been packing the house since then (Zagat’s rating is only the latest in a stream of “best of” awards for the 24-year-old fast food concept), serving about 1,000 customers a day.

Two USDA Choice beef patties come on the burgers (the “little” burger has one), which are dressed with a wide selection of toppings — all free. The fresh cut fries come in lightly salted or Cajun style (go for the spice).

The Lafayette restaurant opens in about a year in a new strip center in the back of Starbucks. Jacob’s next restaurant will be in Covington, where he now lives; he plans to develop 15 locations in seven parishes within the next 10 years.


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