Tune your dial to 103.7 FM later this week and you’ll get a taste of classic hits with an emphasis on classic rock. Delta Media’s new station will hit the airwaves in a few days, though the station officially launches as “Snap 103.7” next Thursday, May 27.

The locally owned media group has been tweaking and testing the format at its sister station, Snap 87.7 FM, for more than a year and will simulcast the stations for a short period beginning next week, says broadcast veteran Sean Trcalek, who has joined Delta Media as director of development. “This is a brand new license for the market,” says Trcalek, explaining that the station is actually 103.7 KLWB but will be marketed as Snap 103.7. Expect a lot of Motown hits and soul music from the late 1960s up to 1990, he says. “We’re not going to play stuff from the ’50s.”

Trcalek says 87.7 FM’s new format has yet to be determined.

Snap 103.7’s key demo is 35-64 year olds, likely attracting slightly more male than female listeners. “There hasn’t been a station in the [Lafayette] market playing classic rock in a long time,” says Trcalek, noting that Snap 103.7’s closest competitor in terms of format will likely be Crowley-based KYBG, Big 102.1.

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