Cox Communications has launched a new program to aid the recovery effort along the Gulf Coast as a result of the BP oil disaster.

Save Our Shore: Gulf Coast Relief is a multi-pronged approach, offering emergency grants to nonprofit groups that aid spill victims, partnering with groups that train volunteers in cleanup efforts and food drives, as well as accepting donations for the SOS Fund established at the Greater New Orleans Foundation, the oldest and largest philanthropic community foundation in the region. The company is running a series of 30-second promotional spots encouraging residents to donate to the fund and to get involved in the recovery effort.

To find out more about the program, log on to the SOS website.

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