Potenza’s Frankie Russo will serve as keynote speaker for Friday’s Apple Partner Symposium at the Hilton Manhattan in New York City. 

russo2With the recent success of independent Apple Specialist stores around the country, including Potenza client The Orchard, Apple has taken a strong interest in Russo’s expertise and marketing strategies in developing its brand. Founder and CEO of Lafayette-based Potenza, an interactive marketing firm, Russo will emphasize the value of establishing a strong branding message and promise.

“I am extremely flattered to speak to some of the top Apple retailers in the country about branding their retail centers,” says Russo. “I’ll be discussing the significance of establishing a clear brand message along with the importance of using social media to build and nurture a relationship with the brand you’re creating.”

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