New Orleans Saints coach Sean Payton has joined the Whitney/Hancock banking team as an official spokesman and representative, the banks announced Tuesday. Payton previously was the pitchman for New Orleans-based First Bank and Trust, a role he’d played since 2008.

In 2010, Payton coached the Saints to a 31-17 victory over the Indianapolis Colts for the franchise’s first-ever Super Bowl win.

Payton will make public appearances on behalf of Whitney and Hancock, a banking group that also operates in Texas, Mississippi, Alabama and Florida, and he will be featured in television, radio, print and online advertisements. Payton will tout the banks’ products and services, and customers and communities across the Gulf South will see promotional items bearing the coach’s likeness.

Whitney is already the official bank of the New Orleans Saints, with both Whitney and Hancock offering official Saints-branded debit cards.

“In New Orleans, and across the Gulf Coast, we know Saints fans bleed black and gold. They are committed to their team the same way we’re committed to this region,” said Whitney Bank President Joe Exnicios in announcing the partnership. “We’re very happy to welcome Coach Payton to our organization, two century-old banks built on strength, stability, exceptional service, and a full array of financial solutions that set us apart from the competition.”

Financial terms of the arrangement were not disclosed.

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