The results of the American Customer Satisfaction Index, released Tuesday, show that customer service competition between Sprint, AT&T, T-Mobile USA and Verizon Wireless has evened out. The Big 4 wireless carriers are now within two points of each other on a 100-point scale of customer satisfaction. That’s the smallest spread since the annual survey started looking at all four companies in 2005 and is also within the margin of error of plus or minus three points.
The Associated Press reports that improvements in customer satisfaction at Sprint Nextel Corp. and AT&T Inc. are credited with narrowing the differences among the four carriers.
Last year, AT&T clearly trailed the pack, while Sprint and Verizon led. ACSI noted the surprising development last year for Sprint, which was last only four years ago.
AT&T recovered this year, with a three-point increase to 69. It shares that score with T-Mobile USA, the No. 4 carrier by size. Verizon and Sprint are at 70 and 71, respectively.
Developed by the University of Michigan, the survey is now run by privately held ACSI, which surveyed some 6,000 households in the first quarter.
The satisfaction index does not typically translate to actual customer loyalty. For instance, the AP story points out that T-Mobile customers are far more likely to leave the carrier than AT&T’s are, despite that they have the same score. That may be due to the fact that T-Mobile is the only company among the Big 4 that doesn’t sell the iPhone.
The ACSI for the first time published a score for Apple Inc. as a phone manufacturer. At 83 points, it easily surpassed other manufacturers like Samsung Electronics Co., HTC Corp. and Motorola Mobility Holdings Inc.
Abshire has rejoined the Lafayette Bar Association, where she previously served as marketing coordinator under longtime Executive Director Susan Holliday
Home-grown Baton Rouge market/deli heads to Lafayette.
Deadline for submitting noms for annual competition is March 15
Whitney Bank officials have confirmed that the downtown branch will cease to exist when it relocates its regional headquarters to River Ranch at the end of May.
Downtown Lafayette restaurant launches new concept near Le Triomphe
Reamco founders Brent Milam and Ashley Lane now shareholders in acquiring company and part of its management team.
The board hopes to recover all fees paid, plus one-half, along with what could amount to hundreds of thousands in additional penalties.
Oh, the irony... or something like that.
The Louisiana Workforce Commission said Friday that initial claims rose to 2,125 from the previous week's total of 1,964. There were 2,887 initial claims during the comparable week in 2013.
Oilfield service company’s year-over-year revenues climbed 3.7 percent.
Move is part of company-wide consolidation of residential call centers.
Contentious deposition renders LOGA chief too ill to testify. Here's why.
Proposal for the upcoming legislative session would set Louisiana’s minimum wage at $10 per hour, beginning in 2015, up from the federal rate of $7.25 per hour.
Patrick Kane II recalls his mother awakening him 50 years ago to say his dad’s plane was missing.
His health affected by a contentious deposition last week, the LOGA chief says he can't testify (court will reconvene March 10).
Chair of the energy committee, Mary Landrieu (discussing the urgency of Keystone with Canadian Foreign Minister John Baird) should get the respect she deserves in Louisiana.
A fundraiser co-chaired by former U.S. attorneys from both sides of the political aisle could signal the end of Mike Harson’s long grip on the D.A.’s office.
Former W. Home Furnishings owner Rene Ward faces seven years in prison.
Stuller’s Danny Clark focuses on satisfied customers and effective employees as he settles in as the company’s president/COO.
Sterling Ford-Lincoln of Opelousas ribbon cutting and the State of the Parish address
Increases in higher-end home sales say a lot about the health of the overall market.
Who joined whom or got promoted?
World-class athlete riding high in custom bike biz.
Setting the record straight on that February story in HuffPo
Liability waivers — what you need to know before you sign