Cox Communications’ customers can now identify callers without taking their eyes off the TV, an enhancement not yet available on LUS Fiber, though plans call for it to be added later this year.

Cox’s new service was launched today in the six parish Acadiana region and the seven parish Baton Rouge market. TV caller ID is offered at no additional cost to Cox customers who subscribe to Cox digital TV with caller ID and Cox digital cable. Cox’s New Orleans market launched this service in late 2009.

TV caller ID is the latest enhancement to the company’s interactive television platform that provides instant access to information via the TV screen. iTV enables the integration of phone and Internet with the TV to provide valuable information for viewers. In addition to managing the TV Caller ID function, iTV currently allows Cox Digital Cable customers in Louisiana to access local and national weather forecasts. Future enhancements are planned, Cox says.

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