UL Lafayette’s B.I. Moody III College of Business Administration has teamed up with the lieutenant governor and the state’s Bicentennial Commission to host the first “Louisiana Business Challenge, Tourism in Louisiana.”
LBC urges high school student teams, made of two to four students, to develop a campaign to attract visitors to Louisiana. Competitors must use emerging free technologies, such as social media and non-traditional advertising, to promote a state or local event, historic site, festival, person or fair. Teams cannot use paid forms of media such as radio, TV or print.
“We want to celebrate Louisiana’s unique culture and rich heritage by challenging our high school students to develop promotional plans that highlight local areas and our great state,” said Dr. Joby John, dean of the B.I. Moody III College of Business Administration. “We want the rest of the world to be as excited as we are about our diverse cultural celebrations.”
Applicants must register electronically by Oct. 30, and the deadline to submit campaigns is Jan. 16, 2012. Six regional teams will advance to the state competition at UL on March 8 and 9, 2012.
The LBC is the first of its kind. The winning team will be given a trophy, monetary awards and statewide recognition and may also be featured on the Louisiana Department of Tourism’s website louisianatravel.com.
For more information and registration, visit moody.louisiana.edu and click on the LBC logo.
The parent of Investar Bank says its second-quarter earnings fell to $1.1 million or 26 cents a share from $1.7 million of 44 cents a share in the same period a year ago.
1,554 rigs were exploring for oil and 315 for gas. Two were listed as miscellaneous. A year ago there were 1,770 active rigs.
Most personal auto insurance policies exclude coverage when people charge money to drive others in their personal vehicles.
Louisiana's 21 casinos took in $203.5 million statewide in June, edging up one-half of a percentage point from a year earlier.
Business First Bank has announced plans for a Baton Rouge market expansion through a merger deal with American Gateway Financial Corp.
Mellow Mushroom Pizza Bakers opens on Johnston.
Acadiana's Top 50 Private Companies
It would be an understatement to say Schumacher Group had a challenging year in 2013.
Hampton Toyota has been serving Acadiana as the premier Toyota dealership for more than 10 years. And now, the glossy Johnston Street dealership is looking forward to a makeover.
Even when Floyd Degueyter is on “vacation” he’s hard at work.
As the second largest metal heat treating company in the country, Analytic Stress Relieving Inc. has grown by leaps and bounds since its inception in 1979.
When the Prohibition era came to an end in 1933, Joseph R. Streva saw an opportunity to make a little extra money to supplement his day job.
When a hurricane hits, Brent Mouton doesn’t run. The convenience store chain owner is proof that the challenges of mother nature can almost break a business, but Mouton learned to grow out of temporary closure from near devastation in 2002 and of lost potential revenue.
By launching a Super PAC to end all Super PACs, our Top 50 keynote speaker hopes to change the game in Washington.
Oil Center-based private facility extends its offerings with special events venue in failed women’s store.
One year later, is his expansion plan paying off?
Newspaper industry insiders question John Georges’ expansion plan.
How the U.S. has gotten itself into another fine mess
The Heymann Center was transformed into a culinary adventure in mid-June for the EatLafayette kick-off event, A Taste of Lafayette, and for the third consecutive year, a sellout crowd filled the Cajundome Convention Center June 19 to hear LEDA chief Gregg Gothreaux’s State of the Economy report.
A look at recent hirings, promotions and other announcements from Acadiana's business community.
Anne Pyle puts a bow on a stellar, expectations-defying career with her latest venture.
The company currently has 10 branches throughout Louisiana, including an Ambassador Caffery location which opened last year.
Lawmakers have added $15 million to the attorney general's budget to pay for Louisiana's ongoing legal case against BP for damages caused by the 2010 Gulf oil spill.
The state's jobless rate rose to 5 percent in June from 4.9 percent in May. Louisiana's unemployment rate was 6.4 percent in June 2013.
Long-established private club opening special events venue in failed women’s store at Kaliste Saloom Road and Camellia Boulevard.