Sterling Ford-Lincoln in Opelousas is the first ground-up Ford-Lincoln dealership in the state to feature the innovative Trustmark brand imaging concept. The modern design, a $6 million project, is intended to enhance the customer’s car shopping experience, streamline the service process and bring all of the dealership's operations into the digital age. 

stirling lincoln ford
Sterling Ford-Lincoln in Opelousas is the first ground-up dealership in the state built to Ford's new Trustmark guidelines, a design program announced by the company last year. Ford offered up to $750,000 in financial incentives to its dealers to adopt the modern concept.

A significant amount of glass and energy efficient materials were used, allowing for an abundance of natural light with an open-concept floor plan. The building materials, lighting, and furniture and fixtures were dictated by the Trustmark design program.

The dealership is owned by Art LeBlanc and Robert Cook.

Sterling Ford-Lincoln is located at 5524 I-49 North Service Road in Opelousas, adjacent to the Sterling Dodge-Chrysler-Jeep-Ram dealership. Sterling's Ford-Lincoln operations were previously housed at the Bordelon Motors location in downtown Opelousas.

The new Ford-Lincoln two-story facility encompasses more than 50,000 square feet, including an expansive indoor showroom, customer lounge with refreshments and Wi-Fi, state of the art service and parts department and a separate self-contained carwash and detail operation. The second floor will house business and operations offices for all three of Sterling’s Opelousas dealerships.

In early 2013, Ford announced that it would offer as much as $750,000 in dollar-for-dollar matching funds to dealers who choose to refurbish their facilities in line with the Ford Trustmark design program. The program, which gives dealers flexibility in the design of their stores as long as they follow Trustmark guidelines, was largely implemented to bring all aspects of the business into the digital age.

While Ford is dangling the incentives to dealers to renovate their facilities, it is not demanding that they do so.

J. B. Mouton served as the general contractor on the Sterling project, and D’Avy and Associates of Opelousas was project architect.

The public is invited to attend the Grand Opening and ribbon-cutting event Feb. 13 at the dealership.

To post a comment, please log into your IND account. If you do not have an account, click the "register" button to create one. Facebook comments can be used as an alternative to creating an account at theIND.com.

feed-image RSS Feed
Loading
Chart
ABiz Stock Watch
o Home Bancorp 22.66 ▼0.04 (-0.18%)
o Frank's International 17.42 ▲0.05 (0.29%)
o IberiaBank Corp 63.59 ▼0.56 (-0.87%)
o LHC Group 23.21 ▼0.52 (-2.19%)
o MidSouth Bancorp 18.87 ▼0.16 (-0.84%)
o Petroquest Energy 4.26 ▼0.16 (-3.62%)
o PHI Inc. 40.38 ▲0.78 (1.97%)
o Superior Energy 25.01 ▼0.66 (-2.57%)
o Stone Energy 23.47 ▼2.65 (-10.15%)
o Facebook Inc. 78.37 ▼0.32 (-0.41%)
o Twitter Inc. 49.08 ▼1.55 (-3.06%)
o Gannett 30.07 ▼0.46 (-1.51%)
NYSE:HBCP

Home Bancorp

Company ID [NYSE:HBCP] Last trade:22.66 Trade time:4:00PM EDT Value change:▼0.04 (-0.18%)
NYSE:FI

Frank's International

Company ID [NYSE:FI] Last trade:17.42 Trade time:4:02PM EDT Value change:▲0.05 (0.29%)
NYSE:IBKC

IberiaBank Corp

Company ID [NYSE:IBKC] Last trade:63.59 Trade time:4:00PM EDT Value change:▼0.56 (-0.87%)
NYSE:LHCG

LHC Group

Company ID [NYSE:LHCG] Last trade:23.21 Trade time:4:00PM EDT Value change:▼0.52 (-2.19%)
NYSE:MSL

MidSouth Bancorp

Company ID [NYSE:MSL] Last trade:18.87 Trade time:4:00PM EDT Value change:▼0.16 (-0.84%)
NYSE:PQ

Petroquest Energy

Company ID [NYSE:PQ] Last trade:4.26 Trade time:4:06PM EDT Value change:▼0.16 (-3.62%)
NYSE:PHII

PHI Inc.

Company ID [NYSE:PHII] Last trade:40.38 Trade time:3:32PM EDT Value change:▲0.78 (1.97%)
NYSE:SPN

Superior Energy

Company ID [NYSE:SPN] Last trade:25.01 Trade time:4:03PM EDT Value change:▼0.66 (-2.57%)
NYSE:SGY

Stone Energy

Company ID [NYSE:SGY] Last trade:23.47 Trade time:4:05PM EDT Value change:▼2.65 (-10.15%)
NYSE:FB

Facebook Inc.

Company ID [NYSE:FB] Last trade:78.37 Trade time:4:00PM EDT Value change:▼0.32 (-0.41%)
NYSE:TWTR

Twitter Inc.

Company ID [NYSE:TWTR] Last trade:49.08 Trade time:4:00PM EDT Value change:▼1.55 (-3.06%)
NYSE:GCI

Gannett

Company ID [NYSE:GCI] Last trade:30.07 Trade time:4:04PM EDT Value change:▼0.46 (-1.51%)
Advertisement

Read the Flipping Paper!

Click Here for the Entire Print Version of
ABiz
 
Advertisement
Advertisement