Apple Partner Symposium taps Russo as keynote speaker

Frankie Russo, of the Lafayette-based interactive marketing firm Potenza, was the keynote speaker at the July 15 Apple Partner Symposium at the Hilton Manhattan in New York City.

With the recent success of independent Apple Specialist stores around the country, including Potenza client The Orchard, Apple has taken a strong interest in Russo’s expertise and marketing strategies in developing its brand. Founder and CEO of Potenza, Russo emphasized the value of establishing a strong branding message and promise.

Russo said the speaking engagement was an opportunity to speak to some of the top Apple retailers in the country about branding their retail centers. He discussed the significance of establishing a clear brand message along with the importance of using social media to build and nurture a relationship with the brand they were creating.

In addition to The Orchard, located on Ambassador Caffery Parkway, Potenza also represents Apple Specialists Mac Advantage in Memphis, The Core in Tuscaloosa, Computer Universe in Tupelo, Computer Village in Miami, Hardin Computers in Dallas, and Austin Mac Works and Compuzone, both in Austin. — Leslie Turk

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